The Importance of Location in Fundraising

01 March 2010

Location, Location, Location!

There are few things that are more important than location. It not only
applies to real estate, but to fundraising too.  Here are some tips to
expand your horizons when trying to maximize your fundraising efforts.

Traditionally, fundraising efforts are concentrated on:
-Friends
-Neighbors
-Relatives
-Co-workers

Besides the usual suspects, there is a whole lot of money in other places right under your nose.

You have to go where the money is. The big money in fundraising is being located where people are shopping. They are out and about with cash or checkbooks in hand.

There’s no better time than that for offering a quality fundraising product at these locations:
-Drugstores
-Home Improvement Stores
-Grocery Stores
-Shopping Malls

Drugstores – Nice entry-level sales spot. Generally have good sidewalk space available.

Home Improvement Stores – Big weekend traffic spots. Lots of do it yourselfers diving in to their next project.

Grocery Stores – Prime hunting grounds for product fundraisers. A small, high-quality food item does real well here.

Shopping Malls – Hard to get approval for outside space, but a location near the food court is golden.

And don’t forget the 800-pound gorilla: Wal-Mart – The Holy Grail of fundraising locations. A day spent fundraising in front of this high-traffic retailer is like being in fundraising heaven. You’ll have more potential prospects than you can shake a stick at.

Because of the sheer volume of Wal-Mart shoppers, you’ll
need oversize signage to get your fundraising message across quickly before
your prospects hurry on in

Casing the Joint Ahead of Time
You want the best location for your weekend fundraising table. Scope out the lay of the land. Check which entrance gets the most foot traffic.
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Soccer Fundraising

07 January 2010

It seems like soccer fundraising is either a season-long effort or a quick hitter that doesn’t cover all your needs.

Well, the good news is that there are some ways to make money quickly, or even all season long, that merit your consideration.

What are your fundraising goals?

Many youth sports teams and leagues want:

1 – Fundraisers that can be done with little effort
2 – Fundraisers that may be done sporadically
3 – Fundraisers that will produce significant results

Soccer fundraising programs
In this article, we’ll examine several soccer fundraisers that are quick hitting and sure to score.

The three soccer fundraising programs are:

1 – Bottled water

2 – Shot cage and radar gun

3 – Fast-food discount cards

Soccer Fundraising: Bottled Water
The first soccer fundraising program is selling bottled water. Consider for a moment that each team member will bring water to every practice and to every game. That’s at least a couple dozen bottles right there and probably a whole lot more.

Add in sales to spectators and you’ve got at least 500 bottles that could easily be sold. Sure, you can buy in bulk at a warehouse club, but you can add extra value to your soccer fundraising with private branding of your bottled water, either as a team or as a league.
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Selecting The Right Fundraiser

23 December 2009

Selecting the right fundraiser is the most important decision you’ll make. Among the key factors are the timing of your fundraisers each year, the quality of the merchandise, selling considerations, delivery considerations, and ultimately, the net profit to your organization.

Think of yourself as running a small business building a reputation for innovation and quality products. What are your financial goals versus expected unit volume numbers, sales revenue versus profit percentage, quality of goods versus cost, acceptable market price points, etc?

If you think like a business leader, then you’re on the right track.

First choose a type of fundraiser
There are different types of “best” fundraisers and you have to select what’s best for your organization at this particular time.

Your fundraising choices are:

1 – Event-based fundraisers
2 – Direct donation fundraiser
3 – Fundraisers with immediate product delivery
4 – Fundraisers with delayed product delivery

The first decisions you have to make are on the fundraiser category, selecting a fundraising company or distributor as your supplier, and then the actual fundraiser itself.
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Seeking Grant Proposals for your Fundraiser

20 December 2009

An essential part of fundraising is writing grant proposals and grant applications. An effectively written grant application can result in large sums of money for your fundraising group. Grant applications can be a long and tiresome journey, but in the end it will be worth it for your group! In the following article, we are going to help you understand grants and what they entail.

Grant Applications Broken Down

Most grant applications will include some or more of the following components:

Letters of Reference – letters from those who can testify to your experience and good character.
Formal Proposal – a detailed explanation of what the grant money will be used for.
A Business Plan – detailing the finer points of your financial needs.
A List of Resources – detail the resources you have, and the resources you need.
Complete list of Group Members – including both workers and volunteers.
Goals and Plans – detail the short and long term goals of your group.

The grant application will list all the material and documents needed for submission. It is vitally important that you follow all the directions exactly as they are stated when filling out the grant application. One mistake could make the difference between getting the grant and getting turned down. Many grant providers reject applications that didn’t take the time to follow the directions when submitting their application. Prior to submitting your grant application have someone in the group proof read it and make sure that all the information is correct and in order. After staring at the same document for days on end, it becomes difficult to notice any mistakes.
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