The Importance of Location in Fundraising
01 March 2010Location, Location, Location!
There are few things that are more important than location. It not only
applies to real estate, but to fundraising too. Here are some tips to
expand your horizons when trying to maximize your fundraising efforts.
Traditionally, fundraising efforts are concentrated on:
-Friends
-Neighbors
-Relatives
-Co-workers
Besides the usual suspects, there is a whole lot of money in other places right under your nose.
You have to go where the money is. The big money in fundraising is being located where people are shopping. They are out and about with cash or checkbooks in hand.
There’s no better time than that for offering a quality fundraising product at these locations:
-Drugstores
-Home Improvement Stores
-Grocery Stores
-Shopping Malls
Drugstores – Nice entry-level sales spot. Generally have good sidewalk space available.
Home Improvement Stores – Big weekend traffic spots. Lots of do it yourselfers diving in to their next project.
Grocery Stores – Prime hunting grounds for product fundraisers. A small, high-quality food item does real well here.
Shopping Malls – Hard to get approval for outside space, but a location near the food court is golden.
And don’t forget the 800-pound gorilla: Wal-Mart – The Holy Grail of fundraising locations. A day spent fundraising in front of this high-traffic retailer is like being in fundraising heaven. You’ll have more potential prospects than you can shake a stick at.
Because of the sheer volume of Wal-Mart shoppers, you’ll
need oversize signage to get your fundraising message across quickly before
your prospects hurry on in
Casing the Joint Ahead of Time
You want the best location for your weekend fundraising table. Scope out the lay of the land. Check which entrance gets the most foot traffic.
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